Dlouholet\u00fd obraz \u017eeny, kter\u00e1 zvl\u00e1d\u00e1 pr\u00e1ci, dom\u00e1cnost, p\u00e9\u010di o d\u011bti i partnersk\u00fd vztah s \u00fasm\u011bvem a bez st\u00ed\u017enost\u00ed, za\u010d\u00edn\u00e1 praskat. Takzvan\u00fd ide\u00e1l \u201esuper\u017eeny\u201c nen\u00ed jen nerealistick\u00fd, ale i vy\u010derp\u00e1vaj\u00edc\u00ed. P\u0159esto je spole\u010dnost\u00ed st\u00e1le podporov\u00e1n \u2013 a\u0165 u\u017e reklamou, o\u010dek\u00e1v\u00e1n\u00edm zam\u011bstnavatel\u016f \u010di rodinn\u00fdm tlakem.<\/p>\n\n\n\n
Neviditeln\u00e9 p\u0159et\u00ed\u017een\u00ed<\/strong><\/p>\n\n\n\n \u017deny \u010dasto nesou dvoj\u00ed \u010di troj\u00ed z\u00e1t\u011b\u017e: krom\u011b zam\u011bstn\u00e1n\u00ed se od nich o\u010dek\u00e1v\u00e1, \u017ee budou pe\u010dovat o dom\u00e1cnost a z\u00e1rove\u0148 udr\u017eovat dokonal\u00fd vzhled. Tento tlak je v\u0161ak neviditeln\u00fd, proto\u017ee se bere jako samoz\u0159ejmost. V\u00fdsledkem je chronick\u00e1 \u00fanava, pocit viny a frustrace, \u017ee nikdy \u201ened\u011blaj\u00ed dost\u201c.<\/p>\n\n\n\n Marketing dokonalosti<\/strong><\/p>\n\n\n\n M\u00e9dia a soci\u00e1ln\u00ed s\u00edt\u011b nav\u00edc ide\u00e1l super\u017eeny posiluj\u00ed. Influencerky prezentuj\u00ed dokonale slad\u011bn\u00e9 rodiny, kari\u00e9ry i dom\u00e1cnosti, \u010d\u00edm\u017e vytv\u00e1\u0159ej\u00ed iluzi, \u017ee kdo to nezvl\u00e1d\u00e1, selh\u00e1v\u00e1. Ve skute\u010dnosti jde o marketingov\u00fd konstrukt, kter\u00fd \u017eene \u017eeny k dal\u0161\u00edm n\u00e1kup\u016fm a spot\u0159eb\u011b \u2013 od kr\u00e9m\u016f proti \u00fanav\u011b po kurzy time managementu.<\/p>\n\n\n\n Odpor m\u00edsto p\u0159izp\u016fsoben\u00ed<\/strong><\/p>\n\n\n\n St\u00e1le v\u00edce \u017een proto za\u010d\u00edn\u00e1 odm\u00edtat tuto hru. Otev\u0159en\u011b mluv\u00ed o tom, \u017ee nelze b\u00fdt perfektn\u00ed ve v\u0161ech rol\u00edch, a po\u017eaduj\u00ed spravedliv\u011bj\u0161\u00ed rozd\u011blen\u00ed povinnost\u00ed. Odpor v\u016f\u010di ide\u00e1lu super\u017eeny se st\u00e1v\u00e1 politick\u00fdm gestem: upozor\u0148uje na nerovnosti, kter\u00e9 spole\u010dnost dlouhodob\u011b ignoruje.<\/p>\n\n\n\n Nov\u00e1 definice \u00fasp\u011bchu<\/strong><\/p>\n\n\n\n Budoucnost mo\u017en\u00e1 nespo\u010d\u00edv\u00e1 v tom, aby \u017eeny zvl\u00e1daly v\u00edc, ale v tom, aby toho mohly zvl\u00e1dat m\u00e9n\u011b \u2013 a bez pocitu viny. \u00dasp\u011bchem by nem\u011blo b\u00fdt vyho\u0159en\u00ed ve jm\u00e9nu ide\u00e1lu, ale schopnost \u0159\u00edct \u201edost\u201c a nastavit si vlastn\u00ed hranice. Pr\u00e1v\u011b tato zm\u011bna definice m\u016f\u017ee otev\u0159\u00edt cestu k rovnopr\u00e1vn\u011bj\u0161\u00edmu a zdrav\u011bj\u0161\u00edmu pojet\u00ed \u017eensk\u00e9ho \u017eivota.<\/p>\n","protected":false},"excerpt":{"rendered":" Dlouholet\u00fd obraz \u017eeny, kter\u00e1 zvl\u00e1d\u00e1 pr\u00e1ci, dom\u00e1cnost, p\u00e9\u010di o d\u011bti i partnersk\u00fd vztah s \u00fasm\u011bvem a bez st\u00ed\u017enost\u00ed, za\u010d\u00edn\u00e1 praskat. Takzvan\u00fd ide\u00e1l \u201esuper\u017eeny\u201c nen\u00ed jen nerealistick\u00fd, ale i…<\/p>\n","protected":false},"author":1,"featured_media":605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zeny"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/style24.cz\/index.php?rest_route=\/wp\/v2\/posts\/604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/style24.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/style24.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/style24.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/style24.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=604"}],"version-history":[{"count":0,"href":"https:\/\/style24.cz\/index.php?rest_route=\/wp\/v2\/posts\/604\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/style24.cz\/index.php?rest_route=\/wp\/v2\/media\/605"}],"wp:attachment":[{"href":"https:\/\/style24.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/style24.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/style24.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}